Pricing

One subscription.
No surprises.

All plans include a 30-day free trial. No credit card required to start.

Free

$0/ month

For getting started and testing the water.

One site on a yourname.rootline.site subdomain
Up to 5 pages
100 emails / month
Basic analytics
Community support

Start a free site

Best for trying rootline before committing

Studio

Practice

$58/ month, billed annually

$64 billed monthly. For an established business with a team.

Everything in Studio
5 team seats
50,000 emails / month
Custom email domain
Advanced CRM
White-glove migration

Select Practice

Best for small businesses with a team and an existing online presence

All plans include free migration help if you're switching from Squarespace, Wix, or WordPress.
Cancel any time. Export everything — your site, your list, your customer records — in one click.
Annual billing saves ~14% across all paid plans.

FAQ

Common questions.

Any time, in either direction. Upgrade when your business grows; downgrade if a season is quiet. Changes take effect on your next billing date and we prorate the difference.

You can export everything — your site, your email list, and your customer records — in one click. Nothing is held hostage. A cancelled paid site reverts to the Free plan rather than going dark.

Yes. Registered non-profits and community organizations get the Studio plan at no cost. Email hello@rootline.com from your organization's address and a real person will sort it out.

Never. There's no setup fee, no onboarding fee, and no charge for migrating from Squarespace, Wix, or WordPress. On the Practice plan, the migration is white-glove — we do it for you.

Every paid plan includes connecting a custom domain you already own, and we'll register a new one for you if you'd prefer. Your domain stays yours — we never hold the registration.

Start free. Upgrade only when you're ready.

The Free plan doesn't expire and doesn't change. Upgrade when the business asks for it — not before.